Include the following data, at a minimum: bounce rate, average time on page, 1st traffic source, 2nd traffic source, 3rd traffic source, and conversion rate. It can cause the largest delays and if not done correctly, the most missed opportunities with a new website. I ensure anyone thinking of buying new site from us that we are not responsible for the levels of traffic to a site after we launch the site. These assets also include inbound links, keywords ranking and conversion paths. Using Google Analytics immediately before and after the redesign will let you see the immediate benefits. Clients who exhibit a number of red-flag-client characteristics see chart below are sometimes better left alone. The average conversion rate varies from industry to industry, but most likely you can count on between of all visitors taking some action on your site.
Yes, you want your website to reach lots of people but you also want it to engage with each of them on an individual basis. An in-house team will come out swinging, as they are the most comfortable with your brand. . I regularly see web redesign output from designers that astounds and depresses me, e. Whilst there those who wish that Google was irrelevant, that does not make it so.
The tried and true process we use has helped dozens of businesses build their new site and get results. Keep these best practices in mind, keep open communication with everyone involved and make your redesign a priority. Internal Discovery If you are working internally you are probably incorporating the Discovery process into your daily workflow. This also means most of the time and money you spend on the site goes into the design side, rather than having the web developer physically go through every page on your site and painstakingly make unneeded edits to web pages that have not been built this way. A relationships between pages and components of your website. Write a list of ways improve your site in terms of functionality. Think About Your Visitors Keep your buyer personas forefront of mind throughout your website redesign plan.
Failing to plan is planning to fail — and you must have viable strategies to contain the threat to rankings. Clarification and Planning each consist of taking the information gathered and putting it together into documentation — the former into a Communication Brief and the latter into a Project Plan. This should contain all contact names, email addresses, telephone and fax numbers, and snail mail address for deliveries and billing. Optimize your site for mapping The attention span for visitors is limited to 5-7 seconds. Remember that first impressions count so make sure your redesign has impact and reflects your brand. And if the results of testing show that you need a full redesign, use that data as a benchmark against which to test your new design.
Don't overwhelm the client with dozens of extra questions, however. A website does not generate free traffic alone. There are hundreds of options on the market, each striving to fit the specific needs of different industries and objectives. Start by identifying which pieces of content are your most popular resources and highest converting landing pages. Along with thinking about a , take this time to consider all your ongoing marketing efforts. The easiest way to check is via or a similar website performance tracking tool. What is his or her design expertise level? Unfortunately this was not really the way websites were recommended to be built.
These documents will serve as a base that will help you prioritize your tasks and daily or weekly priorities when making your action plan tracking sheets. I think it is laid out well and it is easy to find the information that I was looking for and I learned some other ways to use the library as a resource that I hadn't realized before. Do you already have a sitemap or outline for the proposed redesign? Your main aim should be adding value to the business. Ideal Timeline What is our launch window and how can we align this project with other ongoing efforts? Think about how you want your visitors to feel, think, and react when they visit your site. With a great user experience. I have downloaded all instructions you have given me to date and will mash them into a single document for future 'Self Help'.
Then you can decide whether save it or scrape it. Distribution of the survey is the very first thing to do with a redesign project — with any web development project. Position them directly next to the reasons why they should act and keep them moving through the conversion process. Try to transfer premium, highly desirable content in your redesigned website and scrap the outdated, poorly written ones. The pricing is basically time vs. This time, expect bigger and better results.
Answering these questions will allow you to build a user experience that will bring people back, again and again. What is the client's desired tone and audience perception? Something we like to ask our clients to do is define their audience like characters in a book. And why expect them to? As the biggest contributor to your search engine ranking, getting it right is imperative. Consider age, occupation, geography etc. You can check the average number of website visits and leads per month, monthly bounce rate, monthly time spent on the website, top performing keywords by traffic and lead generation, the total number of inbound links by domain and sales per month, etc. According to Standford University, based on the design of its website.
If you want to have search engine supremacy, you need to pay attention to content quality. When finished, all compiled information should be emailed back to the project manager on the web development team. Before tackling your redesign, you need a strategy. Go goal-by-goal and write down absolutely everything each person suggests needs to be done in his or her arena to accomplish that goal. Without it, both will be floundering. By following you can transition to your new site without negative search engine effects. The kinds of things that will extent the development time and put you into a intermediate or advanced project timeline would be, ecommerce, membership systems, forums, reservations systems, listing systems, directories, mapping functionality, etc.
Of course it would be. What I have learned is good communication is paramount when developing any website. To start, create a map of your current site layout on a whiteboard or with sticky notes. All programs this afternoon and evening are canceled. What are the project boundaries from all angles including budget, schedule, creative vision, technical needs including the extent of engineering needs , and overall size as clearly defined as possible with existing knowledge? Unless hopelessly outdated or poorly written, it should be transferred. You can simply refresh your site with updated design elements and better-written content to achieve your goals without getting bogged down.